Mauboussin Leaflet
A promotional leaflet celebrating Algerian elegance.
- Year
- 2022
- Category
- Graphic Design
- Discipline
- Print · Leaflet
Overview
A flyer for the jeweller Mauboussin aimed at an Algerian audience, built around a sales promotion: –60% with the code “ZAPHIRA”.
Challenge
Highlight the jewellery while speaking to a specific cultural audience.
Direction
A photograph of an Algerian woman wearing Mauboussin jewellery and a traditional karakou — a parallel with a symbol of Algerian beauty. The promo code references Princess Zaphira, a figure of beauty said to have created the traditional bedroune outfit.
Process
- 01
Image
An Algerian woman wearing Mauboussin jewellery with a traditional karakou, to set the jewellery alongside a symbol of Algerian beauty.
- 02
Promotion
A –60% offer with the code “ZAPHIRA”, a reference to the Algerian princess known as the most beautiful woman of her time and said to have created the traditional bedroune outfit.
Deliverables
- Folded leaflet01
