Motion for public services
Explainer videos making public-sector information clear and friendly.
- Year
- 2024
- Category
- Other Projects
- Discipline
- Motion design
- Client
- Copotato (internship)
Overview
A series of motion design videos I created during my motion design internship at Copotato: consumer protection (DDPP), seasonal agricultural workers, the SGCD, and a capsule video guiding project presentations.
Challenge
Creating all the assets from scratch in Adobe Illustrator, then bringing everything into After Effects to animate it frame by frame — while keeping administrative information clear and easy to follow.
Direction
Soft watercolour textures, isometric illustrations and clear typography to turn administrative topics into approachable stories.
Process
- 01
Storyboard
Each video started from a storyboard to organise the message scene by scene.
- 02
Illustration
All the characters, sets and icons were drawn from scratch in Adobe Illustrator, in an isometric style with soft textures.
- 03
Animation
The illustrations were brought into After Effects and animated frame by frame.
- 04
Delivery
Four explainer videos: consumer protection (DDPP), seasonal agricultural workers, the SGCD, and a capsule video on presenting a project.
Deliverables
- 4 explainer videos01
- Illustrations02
- Storyboards03
