À vava inouva
Little Red Riding Hood told in eight languages through geometric Kufic calligraphy.
- Year
- 2023
- Category
- Graphic Design
- Discipline
- Editorial · Calligraphy
Overview
A book of posters presenting the story of Little Red Riding Hood in eight languages: English, French, Arabic, German, Spanish, Polish, Romanian and Tamazight.
Challenge
Find one visual language able to carry the same tale across very different scripts and cultures — and make it universal.
Direction
Geometric Kufic Arabic calligraphy, modernised into an eye-catching style and kept identical across every poster to express universality. Inspired by Tania Mouraud's “Dream” series (2005) and the work of Pierre Charpin, exploring the malleability of writing and graphic forms.
Process
- 01
References
Tania Mouraud's “Dream” series (2005), which shows the quote “I have a dream” in 25 languages, led me to translate the tale into several languages. Pierre Charpin's book “Avec le dessin” inspired the way shapes overlap and superimpose to create an intriguing visual effect.
- 02
Concept
Tales have always been used to teach moral lessons and give everyone universal references. Little Red Riding Hood crosses geographic and cultural borders, so telling it in eight languages celebrates what cultures share and the diversity of the world we live in.
- 03
Design
I modernised geometric Kufic Arabic calligraphy into a distinctive, eye-catching style and kept exactly the same style on every poster, so that each language reads as part of one universal story.
- 04
Delivery
Eight posters — English, French, Arabic, German, Spanish, Polish, Romanian and Tamazight — gathered in a book of posters.
Deliverables
- 8 posters01
- Poster book02
