Cuscus
A couscous brand with eight flavours — one flavour, one pattern.
- Year
- 2023
- Category
- Branding
- Discipline
- Packaging · Brand identity
Overview
Cuscus is a brand of couscous, the traditional North African dish. I created its visual identity and a range of packaging for eight flavours: honey, watermelon, grenadine, raisin, pea, grape, broad bean and lavender. Signature: “Un couscous, mille saveurs.”
Challenge
Keep the value of a traditional dish while making it modern: packaging that is practical for everyday use, but also beautiful and creative — and that makes people discover the different flavours of couscous.
Direction
Each flavour gets its own colour and a hand-drawn illustration repeated as a pattern all over the tube, unified by a bold logotype and a shared label layout.
Process
- 01
Identity
A bold logotype and the signature “Un couscous, mille saveurs.”, shared by the whole range.
- 02
Illustration
One hand-drawn motif per flavour — honey, watermelon, grenadine, raisin, pea, grape, broad bean, lavender — repeated as a pattern.
- 03
Packaging
500 g cardboard tubes with full labels: flavour name, nutrition table and barcode.
- 04
Mockups
3D renders of every tube, from several angles, made in Blender and Adobe Dimension.
Deliverables
- Logotype01
- Packaging range (8 flavours)02
- Pattern system03
- 3D mockups04
