KRONOS
“Silence has a speed.” A launch campaign for a silent electric car.
- Year
- 2026
- Category
- Branding
- Discipline
- Campaign · Art direction
- Client
- KRONOS Mobility
Overview
Launch campaign for the KRONOS One Dark Matter Edition, a compact electric coupé by KRONOS Mobility — a fictional brand I created for my portfolio, imagined as a premium maker of futuristic, aerodynamic and 100% silent urban EVs.
Challenge
A confidential launch: build anticipation and desire, and drive private test-drive bookings across 3 posters (4x3 billboard and bus shelter), an Instagram carousel and a sponsored story.
Direction
“Constant rupture”: the logo shows a broken circle and an arrow of constant speed. Brutalist layouts carry the same idea — giant type, exposed grids, raw data. The car stays in the dark, revealed only by its cyan light. Mineral black, electric neon blue and titanium; Syne 800 and Space Mono.
Process
- 01
Brief
Create a campaign for the launch of the brand's new electric car.
- 02
Concept
Three chapters: Silence (0 dB), Velocity (0.21 drag coefficient) and Dark Matter (by invitation only).
- 03
Roll-out
Posters, in-context mockups, a 5-slide carousel and a sponsored story.
Deliverables
- Logo & identity rules01
- 3 posters × 2 formats02
- Instagram carousel (5 slides)03
- Sponsored story04
