Mauboussin Poster
A poster inspired by raw crystals and the “Chance of Love” collection.
- Year
- 2022
- Category
- Graphic Design
- Discipline
- Poster design
Overview
A poster inspired by the diamonds used in Mauboussin jewellery, using images of crystals and minerals to evoke the origin of the stones.
Challenge
Express the preciousness of the raw material and the message of the “Chance of Love” collection.
Direction
A palette of blues that brings the raw matter of precious stones back to life — in Feng Shui, blue is the colour of the soul and wisdom, of tranquillity and reflection, a mood Mauboussin likes to evoke.
Process
- 01
Imagery
Images of crystals and other minerals evoke the origin of the diamonds used in Mauboussin jewellery.
- 02
Colour
Different shades of blue, to bring the raw matter of precious stones back to life and echo the calm, meditative mood of the collection.
- 03
Message
The “Chance of Love” collection carries gentle yet meaningful messages: we all hope to have at least one chance to know true love. The slogan, “The best thing you could give someone is a chance”, is written in English for its romantic tone and extends the name of the collection.
Deliverables
- Poster01
- Mockups02
