LUMEN Drops
“Capture your own light.” Launch campaign for three liquid highlighters.
- Year
- 2026
- Category
- Branding
- Discipline
- Campaign · Art direction
- Client
- LUMEN Studio
Overview
Launch campaign for Aura Drop, a private capsule of three liquid highlighters by LUMEN Studio — professional make-up and hybrid skincare: natural radiance, fluid textures, inclusive and vegan.
Challenge
Three posters (beauty window display and urban 4x3) and four sponsored 9:16 frames for TikTok and Reels, all carrying the tagline “Capture your own light.”
Direction
Colour is light. Each shot is a built set of bold colour blocks and hard sunlight, so the highlighter catches the light on every skin tone — with the real LUMEN packaging in every frame. Rose, gold and cream, plus four chapter colours: pink, tangerine, lilac and butter.
Process
- 01
The Gesture
Poster 1 — one drop falls from the bottle onto the skin.
- 02
The Range
Poster 2 — the three shades on coloured plinths.
- 03
The Glow
Poster 3 — the result on three skin tones.
- 04
Packaging
Custom-drawn logotype, frosted glass dropper with a gold cap and a powder-rose gift box; shades Champagne, Rose Gold and Bronze.
Deliverables
- Logotype & icon01
- Labels & packaging02
- 3 posters × 2 formats03
- 4 social frames 9:1604
