Kotem
An app that helps you spend less time on your phone, from concept to polished screens.
- Year
- 2024
- Category
- UI/UX Design
- Discipline
- Mobile app
Overview
An app that helps people use their phone less: you choose an animal avatar and help it grow by staying away from your phone.
Challenge
Design a simple UI that helps users stay away from their phone — not one that keeps them on it longer.
Direction
A totem used as an avatar: you take care of it, it grows over time, and you earn points you can later spend on real activities such as spa sessions or workshops. A soft blue interface with cute 3D animals living on small floating islands.
Process
- 01
Questionnaire
A short questionnaire helps you choose your animal (fox, shiba, alpaca and more).
- 02
Your island
Your totem lives on its own island, which grows and changes as you spend time away from your phone.
- 03
Points & rewards
Time away from the screen earns points, shown on the home screen, to unlock new islands and real-life activities.
Deliverables
- App screens01
- Prototype02
- UI/UX design03






